1. Corporate Identity Development
- Creating unique logos that reflect brand essence
- Selecting brand colors and typography
- Developing patterns and graphic elements
- Business documentation design
2. Brand Book Creation
- Establishing corporate identity guidelines
- Defining mission and company values
- Determining brand tone of voice
- Creating guidelines for all marketing materials
3. Brand Voice Formation
- Developing communication strategy
- Defining key messages for different audiences
- Creating verbal identity
- Establishing communication rules across channels
4. Strategic Positioning
- Market and competitor analysis
- Defining unique selling proposition
- Selecting optimal market niche
- Developing differentiation strategy
5. Slogan and Key Message Development
- Creating memorable slogans
- Formulating key advantages
- Developing sales copy
- Creating emotional triggers