- Creating unique logos that reflect brand essence
- Selecting brand colors and typography
- Developing patterns and graphic elements
- Business documentation design
- Establishing corporate identity guidelines
- Defining mission and company values
- Determining brand tone of voice
- Creating guidelines for all marketing materials
- Developing communication strategy
- Defining key messages for different audiences
- Creating verbal identity
- Establishing communication rules across channels
- Market and competitor analysis
- Defining unique selling proposition
- Selecting optimal market niche
- Developing differentiation strategy
- Creating memorable slogans
- Formulating key advantages
- Developing sales copy
- Creating emotional triggers